We’re super excited about this new collection from Allure Bridals! Take a peek at our newest samples, then book your appointment to shop at Bridal Gallery!
Do you have a Pinterest board for your wedding? Pin your favorite wedding dresses (click the icon in the top left corner of any photo) then come try them on in person at our store in Grand Rapids!
Allure Couture C521
Unique detailing down the sheath skirt of this gown creates the look of shimmering raindrops.
Allure Couture C523
Delicate honeycomb netting is topped with lace and edged in looped detail work.
Allure Couture C528
This voluminous A-line gown features full length illusion sleeves, detailed with gorgeous lace appliques.
Allure Couture C530
Botanical-inspired detailing resulted in this strappy, beaded sheath.
Allure Bridals 9600
The gorgeous sheen of Mikado is the star of this elegantly simple gown.
Allure Bridals 9603
Matte crepe creates a statuesque effect and softens the back with a statement bow.
Allure Bridals 9605
This slim, A-line gown is adorned with sweet beaded straps and a delicate keyhole sweetheart neckline.
Allure Bridals 9606
An appliqued, beaded bodice is paired with a classic tulle ballgown.
Allure Bridals 9611
Lace appliques create a slim drop waist on this A-line tulle gown.
Allure Bridals 9613
Blossoms and a subtle linear pattern create the effect of painterly brushstrokes across this strappy sheath.
Allure Bridals 9615
Appliqued netting creates a gorgeous train on this strappy sheath gown.
Allure Bridals 9616
Crosshatching intersperses sheer, textured panels down the A-line skirt of this gown.
Allure Bridals 9619
Ornate scrolling embroidery tops the off-shoulder bodice of this gown.
Allure Bridals 9623
This floral sheath features illusion sleeves and a showstopping back.
Allure Romance 3200
Allure Romance style 3200
This strapless gown features classic lines and bold lace appliques.
Allure Romance 3202
A fluttery cold shoulder sleeve lends softness to this lace sheath.
Allure Romance 3204
A uniquely supple stretch lining ensures beauty and comfort in this elegantly simple sheath gown.
Allure Romance 3209
The scoop neckline of this lace gown reaches the tip of the shoulder and falls to an elbow length sleeve.
Allure Romance 3210
Matte crepe alternates with sheer lace paneling along the skirt of this sleeveless sheath.
Allure Romance 3213
High contrast, bold embroidery adorns this sleeveless sheath gown.
Allure Women W440
Crosshatched beadwork adorns the intricately detailed bodice of this A-line plus size gown.
Allure Romance 3155
Demure and minimal from the front, this textured sheath features a keyhole back banded by a crystal clasp.
Allure Bridals 9555
This strappy gown features a lace bodice and alternating panels of tulle, finished with gorgeous hem lace.
Allure Bridals 9558
A sheer lacy mesh train scallops the hemline of this minimalist Mikado gown.
Allure Bridals 9560
Alternating patterns, textures and embroidery span this strapless gown.
Allure Bridals 9562
Intricate lacework adorns this elegant sleeveless gown.
Allure Bridals 9564
Finished by a sharply scalloped hemline, this unique, geometric sheath is at once modern and elegant.
Allure Bridals 9566
Swirled pearlescent beading edges the neckline of this lace sheath, unfurling to the hips.
Allure Bridals 9571
Subtle beadwork lines the neckline, straps and open back of this appliqued sheath.
Allure Bridals 9572
A wealth of textures draws the eye to this airy, sleeveless gown.
Allure Bridals 9573
Accented by a keyhole back, this delicate lace sheath is overlaid with panels of soft chiffon.
Allure Bridals 9575
This sleeveless sheath features delicate lace and richly embroidered appliques throughout the gown.
Allure Couture C502
This sleeveless sheath features crystal beadwork, embroidery and a stunning back.
Allure Couture C505
Sheer illusion paneling accents the neckline and back of this A-line gown.
Allure Couture C506
Dual beaded straps, with a touch of applique, embellish this intricately detailed gown.
Allure Couture C511
Trailing appliques create a vertical, structured effect in this floaty A-line gown.
Allure Romance 3168
Softened by a tulle overskirt, this sleeveless gown features patterned beadwork and lace.
Allure Romance 3156
An understated A-line effect is achieved by the figure-skimming lines of this lace gown.
Allure Romance 3157
This strappy lace gown is ruched and tucked across the sweetheart bodice.
Allure Romance 3166
Elegant beaded embroidery climbs the sheer illusion bodice of this sleeveless A-line gown.