Bridesmaids and Formals

For over 20 years, we have been dedicated to knowledgeable, friendly service and the largest selection in western Michigan. We invite you to browse all the designers we carry to find the perfect dresses and accessories for you and your bridal party.

Allure Bridals

At Allure Bridals, they love what they do and they enjoy making brides dreams come true every day.

The Dessy Group

The Dessy Group continues as a leading manufacturer of bridesmaid dresses, social occasion, flowergirls and destination wedding gowns under the labels Dessy Collection, After Six, Alfred Sung and Sandals Destination Wedding Dresses.

Bill Levkoff

Bill Levkoff has been dressing bridesmaids for more than sixty years.

Mori Lee

MoriLee has been designing, manufacturing and distributing America's most popular wedding gowns through three generations of family guidance.

Announcements and Events

Store Location

749 44th Street SE
Grand Rapids, MI 49548
(800) 548-1500

Store Hours

Monday: 11am - 8pm
Tuesday: 11am - 6pm
Wednesday: 11am - 8pm
Thursday - 11am - 8pm
Friday - 11am - 6pm
Saturday - 10am - 5pm
Sunday - Closed